Bios & Related Info
HVAC Marketing SEO is the duo of Jennifer Robertson and Susan Vincent.
Both of us have backgrounds in marketing but our skill sets are in different areas, and that's what makes us a great complement to working together.
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Our deep commitment to the clients we serve, guiding them and getting them the revenue results they desire is at the heart of our partnership.
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We believe in listening to our clients, understanding where they are in their business growth, then creating a plan and implementing that plan.
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No more throwing spaghetti against the wall to see what sticks. Devise a practical plan. Revise as needed. Grow.
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And one more thing.
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We’re both over 40. So, we’ve been around the block a time or two. Learn more about us below.
About Jen Robertson
I’ve spent over 30 years in Corporate Customer Service & Administration, and let me tell you—helping people is what fires up my system. 🔥
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For 7 of those years, I was deep in the HVAC world, working in customer service and account management for Honeywell’s Service Department.
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That experience gave me a front-row seat to what makes HVAC
businesses tick—and what keeps customers coming back. From
scheduling service calls to solving problems fast, I’ve seen the inner workings of HVAC from the inside out.
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But my toolkit doesn’t stop there. I’ve also turned up the heat in the world of marketing—specializing in brand awareness, website design, and social media that actually gets results. I understand how trades-based businesses operate and what it takes to build trust and visibility in a competitive market.
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So whether your HVAC business needs a website that looks sharp, content that connects, or a social media game that keeps leads flowing in hotter than a July attic, I’ve got the skills to make it happen.
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I’m passionate about helping service-driven businesses grow—and I’d be pumped to help yours do the same. Let’s get your marketing running like a well-tuned system.
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The best marketer I have met. We were never on the first page of Google and now we are first in our area.
We increased our close ratio by more than 50% following her plan. I liked how when we first met she really listened to our needs, then came up with a plan and then attacked the plan. She knows how to get it done!
Highly recommend to get better Google rankings and make more money!
~ Shane Zahar, Division 16 Technologies
About Susan Vincent
I’m a seasoned digital marketer with a strong background in ranking local service-based businesses through proven SEO strategies and conversion-focused content.
While I’m new to the HVAC industry specifically, I bring years of hands-on experience working with trades like radon testing, pest control, welding, and custom manufacturing—industries
that require the same trust, visibility, and results
HVAC businesses depend on.
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Before stepping into digital marketing, I owned and operated a brick-and-mortar business for a decade. Like many small business owners, I learned the hard way—making mistakes, wearing all the hats, and hustling through tough seasons.
But I also grew that business by 35% during the height of the 2008 US recession. I know firsthand what it takes to build something from the ground up, make it profitable, and keep it moving forward.
Now, I help service-based businesses—especially those in the trades—build a stronger presence online and turn more traffic into booked jobs.
From optimizing Google Business Profiles and crafting locally targeted content to creating websites that convert, I combine real-world business sense with digital marketing strategy that works.
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If you're an HVAC business ready to dominate your local market, I’m here to help you do it with clarity, honesty, and measurable results.
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Want a custom marketing plan for free?
Click here to book a no-obligation call!
Susan is great! She has done several websites for me that all rank well and look great. She works with you to give you an end product that fits your business well and works well. Susan has always been helpful withworking through all of my issues and questions.
In the past I looked at a website and SEO as an expense but have realized that it’s the most valuable advertising that you can do. If you don’t have a professional
website, Susan will make you money with a great website. You’re probably losing money if Susan hasn’t helped you.
~ Adam Maclam, Augusta Radon